In my latest piece for Medium I look at the relative value of a “.COM” domain extension in the era of increasingly smart search engines.

“Going into our test, I suspected that the value of a .com is now a historical phenomenon. In the last generation of web browsers, if you typed a word into the address bar, the browser would automatically wrap it with a “www.” and a “.com” and send you to that web address. But lately, browsers have become much smarter, sending you directly to a search engine if you don’t enter an actual URL. That suggests to me that type-in traffic for Connectify.com might be less significant than it would’ve been in the past. But, to get the nitty-gritty, we’d have to put numbers next to our hunch.”

Read the full article here